Subtraction: Aspects of Essential Design
By Alexander Gelman
Pages 024 - 025
 

Mesa Grill Logo

Designer Alexander Isley chops off the tops of the letterforms to create a logo for Mesa Grill.

A slight loss of legibility is more than made up for through the resultant direct visual reference to a top-flat hill (mesa).

The word and the object merge.

 
 
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