Subtraction: Aspects of Essential Design

	Subtraction: Aspects of Essential Design By Alexander Gelman
	Pages 024 - 025

		Mesa Grill Logo Designer Alexander Isley chops off the tops of the letterforms to create a logo for Mesa Grill. A slight loss of legibility is more than made up for through the resultant direct visual reference to a top-flat hill (mesa). The word and the object merge.

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