Posters by Uwe Loesch

"Help take the edge off the daily reduction of Human Rights" reads the poster designed by the subtractionist Uwe Loesch for
the 200th anniversary of the French Revolution.

By "taking the edge off" the rectangular format Loesch sets off an endless loop of meanings. “The object is not in the poster, the poster itself is the object,” he quips.

In the Punktum campaign introducing a new scanner Loesch zeroes in on a mole on a woman's face. The blemish is transformed into a literal and metaphorical expression of the slogan.