Subtraction: Aspects of Essential Design
By Alexander Gelman
Pages 050 - 051
 

Kroin Offices by Massimo Vignelli

In His Corporate identity for Kroin, designer Massimo Vignelli takes care of all design decisions in one shot: he paints the entire company — walls, furniture, stationery, uniforms — yellow. Since then, anything yellow is a subliminal manifestation of Kroin.

 
 
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