Nike Japan Posters by Katsunori Aoki

A Sun•Ad and Wieden & Kennedy team consisting of designer Katsunori Aoki, illustrator Seijiro Kubo and photographer Kouichi Ikegame create an outdoor advertising campaign for
Nike Japan without producing a single ad.

Instead, they supply the affiliated stores with printed cartoon drawings & photo stickers depicting sport star heads and Nike products.

Store clerks apply the stickers of their choice
to generate an unlimited variation of posters.